As the third week of Paperight’s #textbookrevolution draws to a close, we have a lot to be proud of, and a lot of people to thank. All in all, we managed to gather over 400 signatures from Stellenbosch University students and over 600 signatures from students from the University of Cape Town – that’s over 1000 students who love what Paperight is doing for them.
On Monday 17 February, the Paperight team visited UCT’s Upper Campus to speak to students about the campaign. We had a lot of smiles and thumbs up. We handed out #textbookrevolution drinks coasters and found out what cheaper textbooks would really mean to students.
Overwhelmingly, students insisted that they would buy all their textbooks if they could only afford them. Most students get by with either borrowing from friends who have the book they need, or by photocopying sections that they need at different intervals of the year. Some buy second-hand books – if the previous year’s edition is still prescribed, that is. And who can blame them when the prices are so high? We spoke to a 5th year medical student who has to buy a R2800 textbook, and a future chemical engineer who will be forced to fork out R3000 for one of her 6 prescribed textbooks for their first semester alone.
It’s helped us to hear that students agree with the #textbookrevolution campaign, and acutely feel the problems it hopes to solve. Students are desperate for some kind of alternative.
Of course, not all the feedback was positive off the bat. Some students expressed a concern for the future of bookshops – we were happy to explain to them that bookstores have nothing to fear from Paperight. (Bookstores can use Paperight too!) Similarly, some Law students were curious about the legality of the Paperight model – in the end they were convinced by the simplicity of the idea.
Manga Shakespeare is now available at all Paperight outlets! Intrigued by these comic book version of the Bard’s plays? So were we. Paperight’s Marketing Coordinator Marie-Louise Rouget takes a look at them here.
Help sell your Paperight services to schools – and attract sponsors for bulk donations of books – with our new sponsor’s and schools guides. Our guides are quick-and-easy summaries of the benefits that Paperight outlets can bring, whether it’s helping schools get easier, cheaper and more immediate access to books, or helping a business spend their social-responsibility budget on a sponsorship that can make a huge difference to people’s lives.
You can find the online version for schools here and sponsors here, and the printed guides version for schools here and for sponsors here.
This week we are proud to launch the latest tool at your disposal to use in your Paperight outlet. Outlets have asked us for an improved catalogue that they can print out and let their customers browse in-store. So, here it is!
Our colourful, easy-to-use product catalogue details some of the very best of what is available through Paperight. Split into easy browsing categories – such as teen reading, childcare, textbooks and matric exam packs – this document gives customers a convenient, immediate alternative to visiting the Paperight website. As this is a general catalogue, however, it contains no pricing information for the individual products.
For maximum effect, this catalogue should be printed in A4, in colour, bound and placed at point of sale. Download it here. If you would like a copy with your business’s branding included or want to give us feedback, please email us here.
Similarly, our outlet cheat sheet is a great, quick reminder of all the steps that go into downloading a Paperight document. Download it by clicking here and print it out and stick it up next to the computer you’ll be using for downloads. This way, you and your staff will always be ready when a customer asks for a book.
Paperight is thrilled to announce that we have taken first place in the Contec Frankfurt Startup Showcase, held yesterday at the 56th Frankfurt Book Fair.
Contec Frankfurt is a precursor to the Frankfurt Book Fair, the largest book and media fair in the world, with keynote speeches and presentations that encourage improved engagement between different sectors of the publishing community.
The Startup Showcase took up part of the proceedings at Contec, with five publishing startups from around the world chosen as finalists. After short presentations from each of the finalists, Paperight was named as the winner of the showcase, with PubCoder from Italy named as the runner-up.
“It’s incredible and humbling to be chosen as the winners of this competition,” said Paperight CEO Arthur Attwell, “especially with such stiff competition from around the world and such an esteemed panel of experts judging the value of our work.”
“We would like to thank all of our publishers, outlets and supporters from around the world in helping us bring this amazing award back to South Africa,” said Attwell. “And we would also like to extend our thanks too to the judges and attendees at Contec for believing in our vision to bring every book within walking distance of every home.”
Getting to grips with marketing Paperight to your customers can seem daunting at first. The first thing, of course, is that most people don’t expect a copy shop to be a bookstore! But why shouldn’t they be? After all, Paperight outlets offer the quickest and cheapest way to get books to readers – especially important when it comes to educational books.
There is no right or wrong way to spread the word about Paperight at your shop. In fact, there are loads of options out there! We recommend trying as many as possible to see what works best for your area. To get you started, here are a few pointers on what some of our Paperight partners have been up to.
An outlet owner in George has worked hard to have his business featured in local community newspapers. His exposure has been a mixture of paid advertising and personal interest stories based on his work with the community. He is now the most successful Paperight partner in the area. Paperight hopes to address important social issues, but the added bonus is that it can be lucrative for outlets too!
Two competing Paperight outlets in Cape Town have taken their advertising out of the store and onto the street. One has dedicated an entire shop window to advertising matric study aids on Paperight, such as Oxford University Press study guides and matric exam past papers. The window faces a busy intersection and has already resulted in an increase in walk-in customers asking for Paperight titles. Another store in the area has put out a Paperight-branded sandwich board on the sidewalk to let their customers know that they’re also selling books printed.
Online advertising might not seem too glamourous, but are you aware of just how many free platforms there are to choose from like Gumtree? No longer are online classifieds just for students selling old furniture or finding new accommodation: its audience has grown. There are now tens of thousands of people who are using Gumtree and websites like it to find what they’re looking for. Why not give it a try? Other free platforms include:
As always, we have our poster archive and flyers to help you tell everyone that you’re a Paperight partner. And if you need any materials designed for your business, get in touch with our creative team here.
On 7 September, we launched our Paperight Young Writers’ Anthology 2013at a beautiful event during the Open Book Festival in Cape Town. Our event, titled “Young Writers, Big Futures”, featured a panel discussion that reflected on the importance of young writing in South Africa, as well as the process and results of creating a multilingual anthology. We also invited some of our young writers to give readings of their published work!
Paperight CEO Arthur Attwell hosted the discussion between essays judge Hedley Twidle, poetry judge Sarah Rowan, acclaimed author and foreword author Niq Mhlongo, and the anthology’s editor, Oscar Masinyana. The atmosphere was contagious with the happy murmuring of the contributors, their families, friends and teachers. Members of the public who arrived to hear what the youth of today is getting up to left the Fugard Theatre with a far more positive outlook. The youth are speaking up, and what they are saying is valuable.
To see our beautiful photos from the evening, click here, and click here for another perspective on the evening from SLiPnet’s Naydeen Fisher.
And – if you’re a Paperight outlet – click here you’ll find a poster to put up in your store advertising the anthology to your young customers!
We’ve tried to make the Paperight website as easy to use as possible for our outlets. But sometimes in the heat of sales, you might forget something important: How do I find a book? How do I calculate costs? How do I customise the book for the customer?
But no fear anymore! We’ve made a handy tillpoint checklist that Paperight outlets can print up and stick at their point-of-sales terminals to help guide you through the sales process. It’s a step-by-step tool to help your staff from first contact with the customer to giving them a brand-new Paperight book, with minimal fuss and confusion. And, if you still hit a snag, there are our contact details right there, so don’t panic.
If you’ve asked us for books in A5 format before, you’ll be relieved to know we can finally say yes! We know that A5 books are easier to read, nicer to own, and therefore better to promote in your copy shop.
Till now, Paperight outlets have only been able to download A4 documents for printing. Most come two-up (two pages on one side of paper), which is very quick and cheap to print, but can’t be cut in half to make a neat little A5 book, because the page imposition doesn’t work.
A4 is great for educational books and course readers. And A5 is best for books like novels, biographies, and many children’s books.
We’ve now improved our software and processes to allow for A5 documents. When buying print licences on paperight.com, look for the option to download A5, not A4. Click the icon at A5 to make it green:
Once downloaded, you can print these A5 documents using your print driver’s ‘booklet’ print setting.
It will take us some time to add the A5 option to all of our books. Our content team has to prepare over a thousand A5 documents for this, and it’ll take some time to get to them all. So if the A5 option isn’t yet available for the book you need to print, let us know and we’ll push that book to the front of the queue.